Illustration for promotional packaging by Subway, for the launch of the turkey breast sandwich, celebrating the World Cup.
The box brings a special flavor: creating a board game where everyone could interact,
with the look of a stadium seen from the outside and from the inside with the cheering crowd.
The material was released in Brazil and adapted for Argentina and Peru.
Agency: Brainbox
Client: GDS Branding / Subway
Designer: Leo Jacomel
Project manager: Lucas Abagge
Argentina Version​​​​​​​
Peru Version

I also received an Honorable Mention at the Illustration Awards 2022 from iJungle,
an institution that rewards the biggest illustration projects in the world. Relating to the illustration for the Subway Cup commemorative Box. It's not just gold that you live,
every award is welcome, even merit!


Thanks to Brainbox Design and GDS Branding for the opportunity and trust!

Cheers!


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