Fortnite and Havaianas launched in 2021 a limited line of sandals inspired by the game.
There were three print options. I was responsible for DJ Yonder’s (adapted from a famous Landing Page I illustrated for Epic Games).
In addition to the Battle Bus and Brite Bomber (one of the most popular skins in the game).
There were three print options. I was responsible for DJ Yonder’s (adapted from a famous Landing Page I illustrated for Epic Games).
In addition to the Battle Bus and Brite Bomber (one of the most popular skins in the game).
To celebrate the launch, an exclusive island was also opened within Fortnite, called Havaianas Summer Island,
created by the agency Cheil Brasil using the game’s Creative Mode. In this mode, up to ten players are divided into two teams:
those who hide and those who seek. Whoever is in the hidden team can transform into any object on the island.
Your objective is to collect as many coins as possible. Hunters need to keep an eye out on any suspicious movement
of objects and eliminate enemies before they collect all the coins.
created by the agency Cheil Brasil using the game’s Creative Mode. In this mode, up to ten players are divided into two teams:
those who hide and those who seek. Whoever is in the hidden team can transform into any object on the island.
Your objective is to collect as many coins as possible. Hunters need to keep an eye out on any suspicious movement
of objects and eliminate enemies before they collect all the coins.
“We wanted to bring a totally unique and differentiated experience to the Fortnite universe”, says Fernanda Romano,
CMO of Alpargatas, manufacturer of Havaianas. “Many players and fans of the game’s universe use Havaianas.
Now we can enter their world and actively participate in the exciting challenges they face.”
CMO of Alpargatas, manufacturer of Havaianas. “Many players and fans of the game’s universe use Havaianas.
Now we can enter their world and actively participate in the exciting challenges they face.”
These themed flip-flops can still be found in the Havaianas online store.
